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Most companies get the two mixed up, let’s simplify them, Customer service is about being reactive and customer experience is being pro-active. While both of them are undoubtedly related they are far from the same thing. Customer service is…

What does User Retention mean to Online Casinos and Sports books? User retention can be defined by comparing statistics of your long-term and short-term users. Your long-term users are the most important, as they tend to spend more…